RTB
Real-Time Bidding (RTB) is a way of programmatically buying ads. If it wins the auction, the ads are displayed on the publisher's site. Through RTBs, publishers and advertisers can sell and buy ads facilitated by an SSP.
For Publishers Who Want to Maximize Revenue
Take full control of your advertising spaces with THEADX SSP.
Connect your advertising spaces with premium buyers on marketplaces.
Supply-side platforms (SSPs) connect publishers to multiple demand sources simultaneously on a programmatic marketplace. SSPs provide the technology and resources that allow publishers to aggregate, consolidate, and manage their demand sources.
Publishers set their rules, categories, and pricing. After establishing criteria, the SSP conducts an auction that takes all these factors into account, with the highest bidder winning the auction and receiving the impression.
Supply Side Platforms are an integral part of the programmatic advertising ecosystem and are one of the most crucial tools that facilitate the buying and selling of digital ads.
Real-Time Bidding (RTB) is a way of programmatically buying ads. If it wins the auction, the ads are displayed on the publisher's site. Through RTBs, publishers and advertisers can sell and buy ads facilitated by an SSP.
Ad exchanges in this ecosystem enable communication between SSPs and DSPs and facilitate the buying and selling of ads through real-time bidding processes.
SSP gives publishers control over their inventory to manage the types of ads sold.
SSPs can integrate with other Ad Tech so publishers can add even more detailed information to reach relevant audiences.
Header Bidding is a technology that allows publishers to request bids from multiple demand sources simultaneously and increase yield.
Define the terms and rules of your exclusive agreement with THEADX SSP, collaborate directly with top advertisers, and maximize your advertising revenue!
Manage your inventories in real time, plan your trading and income strategy!
Choose the most appropriate and creative advertising format for your target audience!
Achieve maximum income with minimum effort using your display and video ad inventory!
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